Web Design is the selection and coordination of available components to create the layout and structure of a Web page. Nowadays there are many factors to be considered, not just the look of your presence:

how long do visitors use your site?
how likely do visitors are to return - and how often?
how often do visitors buy or register?
what is the navigation pattern of your vistitors?
Other important criterias are load time, overall appearance, logical structure & navigation, continuity, content, usability, actuality, etc.

In FutureNetServices we beleive that developing and executing a web design requires some important phases:

Consulting - we will evaluate your long term and short term goals and demands and analyse your possible viewers.
Design - we develop the look-and-feel and technological framework for the project.
Construction - texts, images and applications are brought together.
Implementation - the final product will be launched.
Quality Assurance - we monitor and systematically analyse the success of the product after the launch.